What are the benefits to a company using local search engine optimization?
- Increased Visibility: Local search engine optimization (SEO) helps to increase visibility for a company’s website, increasing the chances of being found by local customers.
- Increased Traffic: Local SEO increases the chances of a website appearing in local search engine results, which can lead to an increase in website traffic.
- Improved Conversion Rates: Local SEO can help to improve conversion rates by directing more relevant traffic to the website, as the majority of people searching for local businesses are actually looking to buy.
- Greater Engagement: Local SEO helps to create a more engaging experience for customers by providing them with information tailored to their local area, such as directions, opening hours and contact details.
- Improved Brand Awareness: Local SEO can help to improve a brand’s visibility in its local area, enhancing its reputation and improving customer loyalty.